USA: Anheuser-Busch rolls out Beach Bum Blonde Ale, the fourth seasonal brew

Anheuser-Busch Cos. Inc. is fortifying its lineup of seasonal beers with the rollout of the new summer brew Beach Bum Blonde Ale, The Business Journal of Milwaukee posted May 30.

The new product is the St. Louis brewer's fourth seasonal brew, matching the number of seasonal beers produced by Anheuser-Busch's top domestic competitor, Milwaukee-based Miller Brewing Co.

Miller competes in the seasonal beer category through its Jacob Leinenkugel Brewing Co. subsidiary in Chippewa Falls.

Busch's new Beach Bum Blonde Ale features a rich golden colour and slightly spicy and malty taste. The American blonde ale is brewed at the Anheuser-Busch Fort Collins, Colorado, brewery and has 5.4 percent alcohol by volume.

Anheuser-Busch rolled out its first seasonal beer, Jack's Pumpkin Spice Ale, sold under the Michelob brand, in spring 2005. Seasonal beers allow the large breweries to compete in a growing specialty craft beer market, industry observers have said.

Anheuser-Busch's other seasonal brews are Winter's Bourbon Cask Ale and Spring Heat Spiced Wheat.

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